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Delhi High Court Orders Ghadi Detergent to Remove Disparaging Surf Excel Remarks from Ads

Trending Today Delhi High Court Orders Ghadi Detergent to Remove Disparaging Surf Excel Remarks from Ads Supreme Court Petition Seeks Immediate Suspension of Air India’s Boeing Fleet Over Safety Concerns Supreme Court Refuses Urgent Listing of Hany Babu’s Bail Clarification Plea in Bhima Koregaon Case Supreme Court Clarifies Azure–PPL Copyright Stay: No Impact on Third Parties Bombay High Court Quashes 306 IPC FIR in Loan-Linked Suicide Case, Cites Lack of Instigation Punjab–Haryana High Court Rejects PIL Against Online Betting Ads, Citing Statutory Remedies Under Gambling Law Supreme Court Reserves Interim Order on Waqf (Amendment) Act, 2025: Key Legal and Constitutional Highlights HDFC Bank CEO Sashidhar Jagdishan Moves Bombay HC to Quash FIR in ₹2 Crore Bribery Case Filed by Lilavati Trust IPS Officer’s Husband Arrested in ₹7.2 Crore BMC Redevelopment Scam: Mumbai EOW Crackdown Sparks Integrity Debate Bombay High Court Orders Strict Action Against Illegal Occupants in MHADA Transit Homes Delhi High Court Orders Ghadi Detergent to Remove Disparaging Surf Excel Remarks from Ads PRABHAT KUMAR BITLORIA 25 June 2025 The Delhi High Court has ordered RSPL Limited, maker of Ghadi detergent, to remove offensive remarks about rival Surf Excel from their advertisements. Here’s what the ruling means for Indian advertising standards. Delhi High Court Orders Ghadi Detergent to Remove Disparaging Surf Excel Claims In a recent legal decision, the Delhi High Court directed RSPL Limited, manufacturer of Ghadi detergent, to eliminate disparaging and misleading references to Surf Excel from its television and digital advertisements. Case Filed by Hindustan Unilever Against RSPL The ruling was delivered by Justice Prathiba M. Singh following a lawsuit by Hindustan Unilever Limited (HUL), the parent company of Surf Excel. RSPL was instructed to amend the impugned advertisements by June 24, 2025 before resuming broadcasts. Controversial Ad Statements Targeting Surf Excel The court found three statements in the ads to be blatantly offensive toward Surf Excel and ordered their removal: “Aapka kare badi badi baatein par dho nahi paate” (Your product talks big but can’t clean) “Na Na, yeh dhoka hai” (This is a scam, no lie) “Iske jhaag acche hai, daam acche hai” (The foam is good, and the price is right) The phrase about foam and pricing was seen as a parody of Surf Excel’s iconic slogan, “Daag Acche Hai.” Legal Escalation After Cease-and-Desist Ignored After RSPL refused a cease-and-desist notice dated June 7, 2025, HUL sought legal recourse. The controversial campaign featured popular actor Ravi Kishan and included four commercials released in early June to promote Ghadi detergent. HUL’s Allegations of Brand Infringement HUL’s legal team highlighted three major concerns: Use of blue packaging (both bright and dark shades) Naming the product variant “XL Blue“ Taglines echoing the “Daag Acche Hai” slogan HUL emphasized that Surf Excel has used blue packaging since 1996 and boasts an annual turnover of approximately ₹11,000 crore from Surf-branded products. RSPL’s Defense: Generic Branding Practices RSPL argued that multiple detergent brands use similar blue tones and that terms like “Excel” or blue packaging are not the exclusive property of Hindustan Unilever. They cited trademark caveats that limit HUL’s claims to exclusivity. Court Upholds Fair Competition, Condemns Defamation The Court referred to established guidelines around comparative advertising, noting that while businesses can promote their products, they cannot do so by defaming competitors. “It is permissible for an advertiser to undertake an advertising campaign to promote its own product so long as the same is not deliberately tarnishing or defaming the competitor’s product.” Advertising Ethics: The Line Between Puffery and Defamation The judgment underscores a critical distinction in advertising: puffery—overstated claims about one’s own product—is acceptable, but defamation is not. The Court reiterated that brands must refrain from deliberately misleading or offensive comparisons while competing in the market. Leave a Reply Cancel Reply Logged in as Sada Law. Edit your profile. Log out? Required fields are marked * Message* Live Cases Delhi High Court Orders Ghadi Detergent to Remove Disparaging Surf Excel Remarks from Ads Sada Law • June 25, 2025 • Live cases • No Comments Supreme Court Petition Seeks Immediate Suspension of Air India’s Boeing Fleet Over Safety Concerns Sada Law • June 25, 2025 • Live cases • No Comments Supreme Court Refuses Urgent Listing of Hany Babu’s Bail Clarification Plea in Bhima Koregaon Case Sada Law • June 25, 2025 • Live cases • No Comments 1 2 3 … 5 Next »

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The Impact of Contract Law on E-Commerce and Online Transactions

Trending Today Role of technology in transforming the Indian judiciary COMMON CAUSE v. UNION OF INDIA 2018 Legal Framework governing reproductive rights and abortion law The Impact of Contract Law on E-Commerce and Online Transactions Indian Parliament Addressing Judicial Issues in Revenge Porn Cases Triviality section 95 INDIAN YOUNG LAWYERS ASSOCIATION v. STATE OF KERALA & Ors Legal Framework governing reproductive rights and abortion law The Role of International Law in Shaping Domestic Constitutions The Impact of Contract Law on E-Commerce and Online Transactions 03 Feb 2025 Introduction E-commerce has revolutionised company practices in the digital age, integrating online transactions into day-to-day activities. The ease and convenience of internet buying is altering consumer behaviour and business, from purchasing to making travel reservations. But the growth of e-commerce also brings with it legal difficulties, particularly with regard to contract law. Understanding how contract law affects online transactions and e-commerce is crucial for both consumers and enterprises. E-commerce law has led to the emergence of numerous business models, such as B2B (business to business), B2C (business to consumer), C2B (consumer to business), C2C (consumer to consumer), and B2B2C (an intermediary business that connects the first firm to the end customer).[i] Despite the revolutionary nature of e-commerce law’s inception, regulations that protect and hold all e-commerce participants, including consumers, accountable are still required to maintain industry equilibrium. This is particularly true for India because of its enormous potential brought about by its robust economy. According to research, the Indian e-commerce law sector has expanded rapidly and is expected to do so in the future.[ii] What is Online Contract? Online contracts have become increasingly significant due to the increased usage of the internet and electronic commerce, mostly because of their multiplicity and reach. An agreement that is modelled, signed, and completed electronically typically via the internet is referred to as an online contract or an electronic contract. An electronic contract is one that is created, managed, and implemented by a software programme.[iii] UNCITRAL Model Law on Electronic Commerce[iv] states that ” A contract can be formed by the exchange of data messages, and when a contract is formed using data messages, its validity shouldn’t be contested.”[v] ESSENTIAL ELEMENTS OF ONLINE CONTRACT  Offer and Acceptance: In an online transaction, the seller typically submits an offer via a website or mobile application that offers a thorough description of the good or service in addition to the cost. When a customer clicks a button to confirm the transaction, it is considered accepted. Online contracts sometimes take the form of “click-wrap” agreements, where users click to accept the terms and conditions. Indian courts have confirmed that these kinds of electronic contracts are legitimate and real. Consideration: The price that was exchanged between the parties is referred to as consideration. This usually refers to the money transferred by the buyer in exchange for the goods or services that the vendor provides in an online transaction. A consideration may take the form of money, products, services, or even a pledge to refrain from taking certain actions, but it must be legal and have some value according to the Indian Contract Act. Intention to Create Legal Relations: Legally enforceable agreements must be the intention of both parties. This objective is usually assumed in business dealings. The purpose is strengthened by online structures that have a defined method for making and accepting gives, as well as explicit user agreements. Formation of Online Contract Although no explicit regulation has been introduced for the legality of online contracts, the Information Technology Act, 2000 has provisions for the establishment and validity of online contracts in India. A number of procedures, including email, filling out online forms, placing orders, and using online agreements, might result in the formation of online contracts. Essential components like an offer and an acceptance are required just as much as they are in traditional paper-based contracts. Compared to previous approaches, online contract generation involves the website acting as the shop and responding to the user’s activities. Customers must acknowledge and accept the normal terms stated on the retailer’s website before downloading any content. The customer and the retailer for the transaction then have a contract concluded when the website provides the service and the customer pays the right amount. Traditional contracts and online contracts are nearly identical, with the exception of certain features and requirements. Validity of Contract  The Indian Contract Act, 1872 and the Information Technology Act, 2000 both emphasise the idea of forming a legal connection as a foundation for the legitimacy of online contracts in India. Digital contracts are legally enforceable according to the IT Act, which gives electronic signatures the same legal standing as handwritten ones. “Click-wrap” has been adopted by Indian courts. acceptance of binding contracts, whereby users click to consent to terms and conditions, provided that these terms are such that they are easily accessed, understood, and Being in In addition to consumer protection laws like the Consumer Protection Act of 2019, this legal framework ensures that online contracts are recognised and enforceable, just like their offline counterparts, and enhances trust and confidence in e-commerce transactions. Evaluation of Legal Concerns Arising in E-Commerce Jurisdictional Challenges: The fact that the internet transcends national and jurisdictional boundaries is one of its greatest advantages, but it also presents one of the most legal obstacles to e-commerce. This poses inquiries about the field of law that attorneys refer to as Private right away. Conflict of Laws, or International Law, as an alternative. Specifically, in this context, the two most pressing questions are: (a) What law governs any contract; and (b) Can an action based on a contract be heard in Indian courts? [vi] According to established legal precedents, Indian courts have the authority to handle e-commerce cases even if the goods and services were supplied outside of India as long as the matter’s cause of action originates entirely or partially in India.[vii] In India, the place of business, the location of the contract’s formation, and the source of

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