Heads Up for Tails (HUFT) is India’s leading pet care brand, established in 2008 by Rashi Sanon Narang, offering a wide range of high-quality pet products and services, including pet food, treats, toys, personalised merchandise, grooming services, and pet spas, all aimed at enhancing the well-being of pets and strengthening the bond with their owners.

The company operates over 100 retail stores and SPAs across India, a website (huft.com), and a mobile app, with a vast product range that includes over 5000 items and 100+ India-first pet products, according to their LinkedIn page.